Case Study

Public Charging Infrastructure Strategy for a Utility Company

The success of the e-mobility revolution hinges on reliable and accessible charging infrastructure. At accilium, we empower utilities, charging operators, and ambitious EV businesses to navigate this dynamic market. From strategy to execution, we help our clients shape the future of sustainable mobility.

The Challenge

The development of charging infrastructure involves significant challenges that require careful consideration and strategic planning. One of the key issues is balancing the high capital expenditures associated with charging station development against the need for revenue generation, all while navigating financial uncertainty caused by substantial upfront costs. Additionally, the industry must address the diverse and rapidly evolving demands of customers in an increasingly competitive market.

Compounding these challenges is the complexity of forecasting demand and market growth, which is influenced by numerous variables such as adoption rates of electric vehicles, regulatory changes, and technological advancements. Furthermore, the intricate nature of the charging value system adds another layer of difficulty, while also presenting opportunities for synergies with other business models. Successfully overcoming these obstacles is critical for sustainable growth and long-term success in this dynamic sector.

What we achieved

We conducted extensive market sizing and growth projections, identifying five key influencing factors, including regulations, emerging technologies, and competitive dynamics. To segment and prioritize customer groups, we developed seven detailed personas, each with various use cases tailored to their charging behaviors and unique needs. Additionally, we evaluated the competitive landscape of Charge Point Operators (CPOs), creating nine comprehensive profiles to assess their market positioning. Our analysis included over thirty opportunities for partnerships and synergies, aligning these with emerging market trends. We also created three distinct forecasts through 2040, covering charging point deployment, battery electric vehicle (BEV) adoption, and energy demand. Furthermore, we assessed the charging infrastructure needs and potential of every municipality in the region. Finally, we designed a robust roadmap that incorporated a unique value proposition for all seven customer profiles, ensuring a strategic and targeted approach to market development.

Your Expert

Peter Allan

Managing Partner

„Overcoming profitability hurdles and market uncertainties is critical to enabling widespread EV adoption, meeting evolving customer expectations, and fostering a competitive, future-ready energy ecosystem.”

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