Joshua Foo


Through his passion for the automotive world – especially with regard to innovative business models, product and service optimization, customer centricity, customer experience & customer journeys as well as brand strategies, in the context of digital transformation – Joshua joined accilium to develop his strong interest in these topics into an expertise.

Joshua inspires with a positive “can-do” attitude and enjoys bringing new creative ideas to the table. He believes that digital transformation is inevitable across industries and must holistically affect all areas of business. Joshua sees within brand positioning and customer experience the modern key factors for successful competitive differentiation.
His cultural background and ties to the Asian region, as a great source of novel mobility offerings, have ignited his enthusiasm for digital Future Mobility concepts.
Outside of work, Joshua pursues his passion of motorcycling and lives out his affinity for sports. He also loves to travel and learn about new cultures.