The automotive sector is currently facing a number of challenges rooted in technological changes, increasingly stringent regulatory requirements, and changing consumer attitudes to mobility. New entrants to the market, such as mobility platforms and utlities are adding fuel to the fire.
The modern car is so much more than a vehicle; it has become a computer on wheels. New technologies, integrated through automotive-tech collaboration are elevating the customer experience, while disrupting the industry. Automotive manufacturers are becoming confronted with the need to become proficient in previously only tangentially related areas, such as software development, and data management and security. OEMs must to reevaluate their approach to satisfy the customers of today and tomorrow.